Chelsea kickstart season with hard-hitting film as part of Roman Abramovich led No To Hate campaign
CHELSEA are kickstarting the season by taking a stand against racism and discrimination with a new hard-hitting film on the dangerous effects of online abuse.
The film is the latest step in Chelsea’s No To Hate campaign which was launched earlier this year under the direction of the club’s owner Roman Abramovich.
Chelsea are taking a stand to racism[/caption]
It came after Chelsea and England star Reece James suffered unacceptable racist abuse on social media.
The film shows three young people dealing with the effects of online abuse.
Though the type of abuse the young people face is different – ranging between homophobia, sexism and racism – viewers see the same destructive effects.
The film aims to both highlight the impact online abuse is having on our society as well as encourage everyone to be part of stamping back, by reporting abuse whenever they see it.
When launched in March of this year, Chelsea’s No To Hate campaign set out to target five key areas: education, social media, support, opportunity and awareness.
Speaking on the film, Chelsea’s chairman Bruce Buck said: “Chelsea are committed to combating hate in all its forms.
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“Most of the abuse we see today comes from online.
“I hope people see through this powerful film the devastating effects that online hate can have on anyone, whether you’re a professional footballer or a kid at school.
“We want to kickstart this season by saying that there is no place for hate in football or our society and to empower our fans to report abuse where they see it.”
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Based in Johannesburg, Brian Derenberger is a Senior Editor at Healthy Organic Lifestyle.