Fashion meets travel at the Balmain showcase
At the showcase on Monday during the Paris Fashion Week, Balmain presented the film of their new 2021-2022 autumn/winter collection shot in the Air France Industries hangars at Paris-Charles de Gaulle.
In this virtual fashion show, these two worlds came together to showcase French elegance before a global audience.
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“The event is a modern take on Pierre Balmain and his models’ trips onboard Air France,” read the statement by the brand.
To add on, Olivier Rousteing, Creative Director of the fashion house commented: “Today, as we move forward, we need to always dream big, remain optimistic and consider all possibilities.
“The moon forms not just a beautiful backdrop for this video, but also a promise—as Balmain looks ahead to the house’s future lunar runways.”
He added: “Balmain is Parisian, so there’s always a touch of this city’s signature insouciance in every one of our designs – but Fall 2021’s referencing of the daring audaciousness of flight pioneers seems to have somehow magnified that familiar spirit”.
As an ambassador of the art of French-style travel, Air France has since found an original way to open its doors to the Balmain fashion house to showcase French creation worldwide.
Kim Chipendu is a columnist for Healthy Organic Lifestyle.