‘New and improved’ Coke Zero Sugar leaves bad taste in many mouths

Giant beverage company Coca-Cola unveiled their latest contribution to the cold-drink world and let’s just say, it didn’t go down as well they expected it to.

Social media users who had a taste of the “new and improved” sugar-free cola flavoured drink, were left uninspired and ready to bash the company after it has only been on the shelves for a little over a month.

Coca-Cola slammed for ‘new and improved’ Coke Zero Sugar

Coke lovers sure are hard to please and get pretty mouthy when they aren’t happy. Coca-Cola learned this the hard way when they debuted their improved version of the Coke Zero Sugar featuring a whole new look and absolutely no sugar.

Surprisingly enough people did not seem to appreciate the fact that the popular cold beverage company was looking for ways to produce healthier sodas. Taking to the comment section of a post made by @CocaColaCo on 13 July this year about the new drink, they shared a number of complaints.

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@scigrump said:

“Had my first Coke Zero Sugar after years of enjoying Coke Zero. No enjoyment at all. Felt like a chore to drink. Leaves an aftertaste like cough syrup. I poured the last third out. It’s absolutely awful.”

@leebestt said:

“Woke Coke = NAH”

@ricker_theresa said:

“Just drank part of one. Why? Why? Why? Did you mess with perfection? I’m starting a prayer chain to have the original flavor returned. It now tastes very bland/flat. One of the few things I drink, and you ruined it. Remember the saying,” Learn from the past.”

How are folks closer to home enjoying it though?

South Africans seemingly loving the sugar-free drink. According to the frontline marketing director of the South African franchise, Michelle Cloete in a Cape Town ETC article, they have seen an increased growth of the Coca-Cola No Sugar brand in the country since it first launched here in 2016.

She also explains that Coke Zero Sugar forms part of the company’s efforts to evolve its recipes, reduce the use of sugar in its drinks and offer consumers a choice of low and no-sugar drinks.

“The introduction of Coca-Cola No Sugar is in line with more comprehensive actions the company is undertaking to evolve our recipes, help reduce sugar in its soft drink portfolio and offer consumers a choice of low and no-sugar drinks, including smaller pack sizes,” she said.

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Source: thesouthafrican.com

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